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VIZ Media And Ty’s Toy Box Form E-Commerce Alliance

» News, Industry, Anime | posted by Wai Yung (Wayne) Chim on 10/3/2006 [Discuss]

VIZ Media, LLC (, one of the entertainment industry’s most innovative and comprehensive publishing, animation and licensing companies, announces its selection of Ty’s Toy Box, LLC (, the leading multi-channel e-tailer of licensed character brands, to handle its e-commerce fulfillment operations. Effective immediately, Ty’s Toy Box will be responsible for the technology, merchandising, warehousing, fulfillment and customer care for VIZ Media’s online marketplaces.

The first online store,, launched on September 12th to capitalize on VIZ Media’s highly successful manga and entertainment brand, NARUTO, which airs on Cartoon Network in the U.S. and YTV in Canada. Launch plans for are set for early October, followed by dedicated marketplace sites for brands such as INUYASHA, ZATCH BELL!, DEKO BOKO FRIENDS, and Shonen Jump BLEACH.

‘We sought a partner who could provide an overall brand experience for our dedicated and passionate fans,’ said Carol Roeder, Vice President, Consumer Products for VIZ Media. ‘Ty’s Toy Box has a proven track record with their ability to market, sell, and build properties in the online environment and we are excited to be working with them.’

‘The online consumer shops by brand and VIZ Media inherently understood our brand-centric approach to multi-channel e-commerce,’ said Ty Simpson, President and Founder of Ty’s Toy Box. ‘We are eager to partner with VIZ Media to continue to build their merchandising sales online and to enable these brands to be wherever the online consumer shops.’ Merchandise also will be marketed and sold through the Ty’s Toy Box multi-channel e-commerce network, which includes Amazon ( and eBay (

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