AT&T Inc. (NYSE: T) today announced a distribution agreement with Anime Network, which will deliver its on-demand programming as part of the AT&T U-verseSM TV channel lineup.
Under the agreement, AT&T U-verse TV customers will have access to Anime Network On Demand, which offers thousands of hours of the latest anime programming directly from Japan. AT&T U-verse TV and Anime Network On Demand will offer free, subscription and transactional video-on-demand (VOD) options.
‘AT&T U-verse TV delivers a unique viewing experience that is centered around our customers and the content they are passionate about,’ said Richard Wellerstein, vice president of VOD programming, AT&T Operations, Inc. ‘Anime Network will give AT&T U-verse customers the flexibility to watch their favorite anime shows any time they please through our robust on-demand library.’
‘We’re proud to bring the art and entertainment of anime to the AT&T U-verse experience,’ said Kevin McFeeley, vice president of affiliate sales and new media, Anime Network. ‘Our programming lineup resonates not only with devoted anime fans but also with other segments of today’s tech-savvy consumer audience, such as video gamers and action/adventure enthusiasts. We look forward to working with AT&T in reaching even more viewers as part of their exciting new service.’
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo! ® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.